REDEFINING SUCCESS FROM A SMALL PUEBLO
WE NEED ROOTED CITIES & VIBRANT VILLAGES
VILLAGES TEACH US TO FIND BALANCE BETWEEN DOING & BEING
We are not from the rural world. But we have realized that we need it more than ever. We want to stop chasing what we lack, and enjoy what we have.
The rural world teaches us to find the important things in life. To connect with what is natural and local, to use our hands to create life, to leave the door open, to call the neighbours and to celebrate in community.
RURAL CAN BE THE ANSWER
״Hola, I’m Juan. I grew up with the narrative that success is in big cities.
This took me to live in San Francisco, Paris and Bangkok. But one unexpected trip changed everything.
My grandma Ángeles passed away, and I returned to say bye to her Spanish tiny village. Strangers welcomed us with hugs and turned our sadness into celebration.
That moment I realized greatest lessons of humanity don’t come from skyscrapers. But from the heart of our villages.
Sadly, half of Spain’s villages are dying. Meanwhile, our cities are full of stress and loneliness. This imbalance threatens our well-being and future.
But one key thing has changed. Remote work is now possible for many.
What if we use this chance to bring life back to our villages?
This is Rooral movement״
Juan
Rooral Co-founder
"FOR GENERATIONS, WE’VE BEEN TOLD THAT TO SUCCEED, WE HAD TO LEAVE THE VILLAGE. PERHAPS TO REMEMBER THINGS WE FORGOT, WE NEED TO RETURN"
WE ARE ROORAL
01
We are a Pueblo Coliving.
We remove walls and become one with the local community.
02
We are a rural activator.
Apart from the coliving we run initiatives to activate rural areas.
03
We are non-profit.
Any excess funds we generate go to local projects.
First Pueblo Coliving
We refuse to let our villages die. They hold wisdom we must learn from.
We pioneer the first village coliving.
The entire village welcomes, hosts and co-creates. A true cultural immersion.
Regenerative traveling
We pioneer the future of travel.
1. Locals want you here.
2. Stay for longer.
3. Become local & contribute.
Community interest is at the core, co-creating together.
Stop being part of the problem.
Be part of the solution.
Meet ROORAL Team
María Urbano
Digital Marketing Lead
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Jon Hormaetxea
Strategy Lead
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María Arredondo
Wellbeing Advisor
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Juan Barbed
Pueblo Movement lead
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María Elena
Strategy Mentor
Rafa Palmar
UX Mentor
Anna Tadini
Coliving Lead
Leti Galdón
Rural entrepreneurship Lead
Gonzalo Ferreres
Finance Mentor
Pueblo Abuelas
Rooral Bosses
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Our mayor Silvestre
Guardian & Dreamer
David García
Storytelling Residencer
ROORAL BRIDGES THE URBAN - RURAL GAP, HELPING REMOTE WORKERS & NOMADS BE PART OF THE SOLUTION
Impact in the village
Remote workers support the local economy, enrich social life and preserve rural culture
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1. Economic Impact
Average monthly amount spent per coworker in the village is 1,524€
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2. Social life
We bring together diverse people, fostering meaningful connections between locals & remote workers.
3. Rural Culture
We preserve heritage by supporting traditions, building pride and leading projects.
Silvestre Barroso
- Mayor -
"Remote workers generate income in low season: homes, bars, local businesses... They are long terms visitors that become locals."
Ana Ramos
- Neighbour -
"Rooral creates social connection, breaks stereotypes, and builds a new story of love between urban and rural life."
Theory of change
Rooral’s impact on the village grows with time. The longer, the deeper the benefit.
Impact on Remote Workers
Transforming Lives: Wellbeing, Community, and Nature at Rooral
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Less Stress
95% of remote workers state feeling more present, improving their focus and wellbeing
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Less Screens
Less Netflix, More Selflix.
86% of colivers say they spend less time in screen at the pueblo
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More connection
94% share they spend more time in nature, wanting to spend more time in rural areas
Giving Back is part of who we are
We help guests use their talents to support the local community
These are initiatives led by Rooral colivers and residencers
Spain holds largest urban-rural gap in Europe
We have the largest depopulated land in Europe, but also the most densely populated km². We are an unbalanced country, with our wellbeing, heritage and future is at risk.
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We are pioneering the transition
Our vision is to replicate this regenerative tourism model worldwide. But first in Spain.
ROORAL
PARTNERS
Thank you to the individuals and organizations that are supporting our journey.
Rooral Manifesto for a thriving life
This is the Rural wisdom we want to pass to future generations.
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