In recent years, Spain has experienced a surge in tourism that has led to growing tensions between visitors and residents in popular destinations. This phenomenon, known as overtourism, has created significant challenges for cities like Barcelona, Mallorca, and the Canary Islands.
At Rooral, we find it important to explore alternative approaches to travel that benefit both tourists and local communities. Digital nomads, in particular, have a unique opportunity to embrace slow, responsible, and sustainable tourism practices that can revitalize rural areas while offering an authentic Spanish experience.
The Overtourism Challenge
Spain's tourism industry has been a significant contributor to the country's economy, accounting for approximately 12.3% of its GDP in 2019. However, the rapid growth of mass tourism has led to several issues in popular destinations:
Soaring prices: The cost of living in tourist hotspots has increased dramatically, making it difficult for locals to afford housing and basic necessities.
Housing shortages: The proliferation of short-term rentals has reduced the availability of long-term housing for residents.
Overcrowding: Popular attractions and public spaces are often overwhelmed by tourists, diminishing the quality of life for locals.
Environmental strain: Increased tourism has put pressure on natural resources and ecosystems in many areas.
These factors have contributed to growing resentment towards tourists in some parts of Spain. In Barcelona, for instance, anti-tourism protests have become increasingly common, with locals expressing frustration over the negative impacts of mass tourism on their city.
The Digital Nomad Opportunity
Digital nomads occupy a unique position in the tourism landscape. Neither traditional tourists nor permanent residents, they have the flexibility to choose where and how they travel. This presents an opportunity to approach tourism differently and address some of the challenges associated with overtourism.
At the same time, Spain's rural areas have been facing significant challenges in recent years. The phenomenon known as "España vaciada" (Empty Spain) refers to the depopulation of rural regions as younger generations move to cities in search of better opportunities.
This trend has left many small towns and villages struggling to maintain their populations and preserve their way of life. By embracing slow travel and focusing on rural, depopulated areas, digital nomads can:
Support local economies: Spending time and money in smaller communities can help revitalize struggling rural economies. We estimate that remote workers spend around 90 euros a week in local supermarkets and shops, apart from renting houses.
Preserve cultural heritage: Engaging with local traditions and customs—such as cheese making or basket weaving—can help keep rural culture alive and vibrant.
Reduce environmental impact: Slow travel typically involves less frequent transportation and a lower overall carbon footprint. Normally, our remote workers use cars less than once a week.
Foster genuine connections: Longer stays allow for more meaningful interactions with local residents and a deeper understanding of the community. Ninety-seven percent of remote workers say these stays help them better understand rural areas and want to spend more time there.
Enjoy a slower pace of life: Rural areas provide a perfect setting for digital nomads seeking work-life balance and a break from urban stress. Eighty-eight percent of remote workers feel their well-being improves during their stay.
The Future of Tourism in Spain
The Spanish government has recognized the need for sustainable tourism and has implemented various initiatives to promote responsible practices in the sector.
One key strategy is the Sustainable Tourism Strategy of Spain 2030, which aims to transform the tourism industry into a model of sustained growth. This strategy focuses on three pillars: socio-economic, environmental, and territorial sustainability, ensuring that the benefits of tourism are equitably distributed while preserving cultural and natural heritage.
At Rooral, we align with these goals and implement various practices to ensure our footprint is as positive as possible:
Local & Organic Food Sourcing: We work with local partners for coliving ingredients like olive oil, coffee, and teas, as well as local restaurants for meals. This supports local and environmentally friendly agriculture.
Supporting Local Artisans: We collaborate with local businesses by purchasing goods and organizing workshops with them. This partnership not only provides our guests with unique locally-made products but also supports traditional crafts and local economic development.
Community-connection stays: We create opportunities during the week for visitors and locals to connect through activities such as painting sessions with grandmothers or sharing local traditions like processions or skill-sharing events for the community. This approach ensures that tourism benefits extend beyond economic gains to social enrichment.
Cultural Preservation: By learning about and appreciating local traditions, we help preserve them, contributing to the cultural sustainability of the region.
At Rooral, we believe that the future of tourism in Spain must prioritize sustainability and community well-being.
Digital nomads who care about their impact—and other conscious travelers—can play a crucial role in shaping the future we want to live in.
By choosing slow, responsible, and sustainable tourism practices, they can help create a model of travel that benefits both people and the planet. This approach not only addresses the challenges of overtourism in popular destinations but also contributes to the revitalization of rural Spain—a clear win-win for all involved.
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